Charlotte Summers - Media Planning Group Head

Charlotte Summers

Our highly experienced and knowledgeable media team focus on delivering performance solutions that also build brand equity across web, mobile and social platforms. Our toolkits empower our media optimisers, and our creative approach to ad concepts drives response. Combined with our intelligent use of data and insight, we can find audiences, listen to them and provide relevant and engaging content that deliver value.

"I am very proud to be part of a very unique and original team here at equimedia. Original in our approach to developing client strategies; creative in our execution and unique in our use of data and insight to deliver real value for clients across the different industry that they operate in. There is nothing I love more than working on a new client brief and showing them how we can differentiate their brand and build awareness of their campaigns."

  

Blog Posts


5 digital marketing trends to look out for in 2017

The FMCG space has seen retailers change their promotional landscape significantly, but also a number of innovative new developments hit the aisles in 2016 to better engage with customers. Digital media experts Equimedia have looked at key trends in 2017.

Digital media predictions for 2016 – a recap

A whole year has passed since we put our digital media predictions together for 2016 so before we dive straight into what we think is going to big next year, let’s review what actually happened this year and how on (or off!) track we were!

Can digital save the high street?

Google claims ‘near me’ searches have doubled in the past year, as shoppers realise it can be quicker to buy something on the high street rather than online. So what should retailers be doing in light of these findings?

Video advertising for FMCG brands

Top tips for FMCG brands looking to develop digital specific video assets that are tailored to each of the social platforms out there. This blog covers off the varying formats, specifications and usage occasions for delivering engagement and inspiration.