Helen Nickson - Group Account Director

Helen Nickson

Helen works in our dynamic and fast-paced Account Management team, working closely with our clients, understanding their needs and translating those requirements across a range of channel teams to deliver value time and again.

"Working in Account Management we have the pleasure of working alongside all of the specialists at equimedia and across a wide variety of clients within different markets and challenging needs. I love working with the teams to deliver joined up marketing strategies that are measureable and that delight our client's by creating real value for their businesses. We also have the Account Management "Bake Off" challenge! I never knew cakes could be so competitive!"

Blog Posts

Five initiatives ALL charities should be considering as part of their digital strategy

Here at equimedia, we have worked across a large number of charity brands, all with very different objectives and requiring bespoke marketing strategies that deliver to their individual KPIs. This specific management of campaigns has seen us develop a toolbox of digital marketing techniques, that work successfully for our charity clients, again and again. We want to share with you five top tips to help your charity achieve digital marketing success:

Making the most of your PPC extensions

Each of our client paid search accounts undergo regular reviews in line with the current offering from all search networks including new betas and extensions. In each case we assess the relevancy of each against our clients' products/services and what opportunities these may provide to enhance our current offering.

How the RSPB and equimedia are giving nature a home

We have been working closely with the RSPB on their new campaign, 'Give Nature A Home'. The RSPB are calling for "a million homes to be built to end the housing crisis." Here at Equimedia, we wanted to play our part and decided to set up a ladybird box and a birdfeed.

The Great equimedia Bakeoff

Inspired by the success of the Account Management ‘Cake Bake Off’ and the need to fill a gap in our rumbling stomachs on a Friday lunchtime the Account Management team moved onto something of a savoury nature. Despite an initial lack of inspiration the team came up trumps with a varied display of vegetarian and meat based delights, all very well received on those cold and rainy Fridays!