Charlotte Summers - Media Planning Group Head

Charlotte Summers

Our highly experienced and knowledgeable media team focus on delivering performance solutions that also build brand equity across web, mobile and social platforms. Our toolkits empower our media optimisers, and our creative approach to ad concepts drives response. Combined with our intelligent use of data and insight, we can find audiences, listen to them and provide relevant and engaging content that deliver value.

"I am very proud to be part of a very unique and original team here at equimedia. Original in our approach to developing client strategies; creative in our execution and unique in our use of data and insight to deliver real value for clients across the different industry that they operate in. There is nothing I love more than working on a new client brief and showing them how we can differentiate their brand and build awareness of their campaigns."

  

Blog Posts


Could the secret to tackling ad-blocking be in giving consumers more control?

In case you missed it, Facebook has introduced technology to make it harder for people to avoid seeing marketing content on its platform. In a nutshell, this means ad blocking software is facing a crackdown. The response from ad blockers has been scathing, with Adblock Plus labelling the move as ‘anti-user’. In exchange for taking away the option to block adverts, Facebook will give users more choice over the types of brands they see in their newsfeeds.

Digital Media predictions for 2016

It’s almost December which can only mean one thing.... no, not the secret santa draw or Christmas music on repeat in the office but our industry predictions for 2016! From the rise of Instagram through to the connected consumer, next year promises to be an exciting one.

The ad blocking state of play

With all the attention and media hype surrounding ad blocking, we look at how prolific ad blockers actually are and what steps the industry are taking to protect the ad-funded future of the internet and deliver a quality user experience.

Get with the programmatic – our top take outs

Last week equimedia was at Marketing Week and Econsultancy’s ‘Get with the Programmatic’ event to test our programmatic knowledge and ensure we are continuing to be at the forefront of programmatic strategies, trends and solutions.

The view on viewability

The buying of digital display media in an automated and real-time fashion is taking an increasing proportion of online display advertising budgets.