Jonathan Moore - SEO Group Head

Jonathan Moore

Jonathan is equimedia's SEO innovator, seeking to think outside of the box to deliver SEO solutions to clients that are integrated with other digital marketing channel campaigns. Jonathan is driven by the pursuit of perfection, using data to drive value for clients, constantly evolving SEO strategies to stay ahead of the competition and future proofing clients from eroding organic traffic.

"I do have OCD. It's part of my DNA, and drives me to always look not only for the big wins, but also, like the Team GB Cycling philosophy of the aggregation of marginal gains, finding the missing parts of the puzzle that together lead to better performance. My SEO world never has 2 days the same, it is constantly evolving, constantly in competition as brands develop their strategies, in some respects it's just like one big pub quiz!"

  

Blog Posts


Joining Up SEO and PPC

How to join the dots between SEO and PPC strategies to create a unified search (SEM) strategy is a question we encounter frequently. Jon’s written a blog using his 10 years of experience to offer some practical advice on how you can achieve search harmony.

5 Steps for Securing SEO Buy-In at Board level

Due to the time it takes to demonstrate Search Engine Optimisation return on investment and the challenges faced with explaining it as a concept, getting SEO buy-in at Board level can be one of the most daunting challenges for marketers. Here are my top 5 tips for successfully explaining the value and importance of SEO as a marketing channel and convincing a business it is a channel that needs to be invested in for long term success.

SEO in 2015

In the world of SEO 2014 has been a busy year, with a number of algorithm updates improving local search, Google’s focus on improving their mobile algorithm as the inexorable increase in internet access through mobile devices continues, and businesses begin to embrace the need for creating quality content that answers their customers’ needs. Gazing into my crystal ball, here are my five predictions on how I think SEO will continue to evolve in 2015.

Why Upgrade to Universal Analytics?

Now that Universal Analytics is officially out of beta it’s time to start planning your migrations. For those of you that are not sure of the process and what it entails this blog post aims to explain the Universal Analytics migration timeline and what you need to do to make sure the process goes smoothly.