Blending paid, earned and owned media

Performance Marketing that delivers

efficient and effective planning and buying...

EXPERTS IN PAID, OWNED & EARNED MEDIA

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What results do these blended plans deliver..?

The RSPB wanted to move away from legacy silo-planning to a cross-organisation, blended approach. We incorporated a sophisticated retargeting strategy to understand on-site behaviour and use this to inform and up-sell to prospective and existing supporters. The result was an uplift across all areas of the charity, including a 29% increase in memberships, 51% increase in shop sales, 31% increase in legacy requests, and a 31% increase in donations.

When the NYBC were looking to relaunch their brand, we used our Kantar data, in conjunction with our media planning tool kit to identify how NYBC customers engage with different media types. This insight allowed us to plan and execute a media strategy to engage NYBC customers and lookalikes to communicate the brand relaunch, resulting in over 14k new users being driven to site. We also delivered a fully responsive website featuring the new brand to compliment this.
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"In my 23 years in marketing management, I have never come across a better digital agency. Innovative, world class expertise, down to earth, fairly priced. They are a key asset and team member of the Panasonic marketing machine."

Stephen Yeo
Marketing Director
Panasonic Computer Products Europe
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Finding the perfect balance...

We deliver effective, blended plans that accelerate results and maximise your digital performance. Not thinking in channel silos, and understanding the end to end acquisition journey means that we execute 3-dimensional performance marketing strategies, that deliver.

We build media plans founded on data and insight; as Google Analytics Certified Partners, we offer valuable analytical insight that ensures you get the best from your digital strategy, giving you the confidence you to make informed decisions.

 

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Contact us today

Please feel free to email us anytime.

contact@equimedia.co.uk

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Office ...

Stella Building

Windmill Business Park

Whitehill Way,

Swindon,

Wiltshire,

SN5 6NX

United Kingdom

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