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Social media 2013 – a year in review

It’s the time of year when we not only look at the digital trends forecasted for the coming year but also when we reflect on key events that took place in 2013 and how social media responded. Social networks create end of year round ups where they analyse the topics that were most discussed over the past 12 months. Here look at a few of them.

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Christmas campaigns from top five social brands in 2013

The Social Brands 100 report released at the beginning of 2013 lists Battlefield, American Airlines, Lufthansa, Thomson Holidays and Thomas Cook UK as companies using the social web most effectively for their business. With Christmas just behind the corner we are checking in to see what seasonal Facebook campaigns and activities they have to offer.

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equimedia at the Google agency Christmas party

Paid search is not just an exciting and rewarding industry to work in, it has perks too. The Google agency Christmas party is always eagerly anticipated and having received our golden tickets to the party this year, the team put on their festive finest and were ready for lift off.

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#thesantagames

This Christmas we launched our very first Santa Games (#thesantagames), a spinoff version of the blockbuster movie The Hunger Games.