2016 has been a busy year in the world of SEO and sometimes the best way to look forward is to look backwards. In this blog I’m looking back to last year’s SEO predictions to see how I got on!
Google confirmed in August that there are over 150 million AMP documents in their index. With retailers like eBAY creating AMP landing pages, it won’t be long before we see a full e-commerce AMP experience.
App indexing poses a challenge for things like tracking and attribution. The good news is that webmasters with verified apps in Search Console for Apps can get useful data on search performance using the search analytics report. Webmasters should also remember to track deep link referrals too, without this in place search referrals will get tracked as direct in Google Analytics and Firebase.
Unfortunately we haven’t noticed an explosion in the use of this term, which is a bit of a shame. In April, Google updated their search quality rating guidelines and from what we can see there is more emphasis than ever on the role of YMYL (Your Money or Your Life) and E-A-T (Expertise, authoritativeness, Trustworthiness). A very good synopsis of these changes can be found at The SEM Post.
In 2017, I’d expect SEOs to continue to refine how mobile search has the ability to send both implicit and explicit signals back to the search engines and develop new features and concepts in preparation for the mobile first index.
Well that’s it, hope you enjoyed the blog! Hope you all have an enjoyable 2017. Merry Christmas!