What does it take to be one of the world's most valuable brands? Ask Panasonic

At equimedia, we’re always delighted to see a client achieve success, and Panasonic is no exception. Just this week it was announced that they have again made the Interbrand list of the Best Global Brands. We’re tremendously proud of the accomplishments of all of our clients, and to have one acknowledged in the top 100 Global Brands list just reinforces how proud we are of our B2B work together.

The evolving travel SERP

Search plays a pivotal role when it comes to travel. As users, we use it at almost every stage of travel planning from destination selection and finding the right hotel, to booking a taxi. We use search to research the ideal location, book flights, travel insurance, airport parking, to review and choose accommodation, and review and book excursions and restaurants in advance. So how can travel brands maximise their results?

5 Brilliant Travel Brand Campaigns

As customers ourselves, we can appreciate a great campaign even if it’s not one we’ve created. With the sunshine here and lots of us heading off on holidays (or just coming back from them!) talk has recently turned to a few of our favourite Travel campaigns. We’ve compiled a list of the top 5 to share with you...