Five Takeaways from Technology for Marketing 2016

Last month, equimedia media team members Gemma Farley and Valentina Vitale attended the Technology for Marketing event in Olympia. Eager to ensure our clients are kept updated with the latest thinking, Gemma and Valentina went along to listen to discussions around the hottest topics the digital marketing industry is focusing on right now.

Making Use of Customer Match

Customer Match is a new feature in AdWords that gives advertisers the ability to target existing customers with specific messaging through the uploading of customer email addresses in to the AdWords interface. Using this feature with your different customer segments in mind will allow you to...

Travels in personalisation, relevancy and customer tribes

The ABTA Travel Convention took place this week in Abu Dhabi, and saw the great and the good of global tourism brands debate what’s new and what’s next for the industry. A running theme throughout the conference was increased personalisation; understanding customers in more detail to be able to respond more effectively to their needs and preferences.

Ritson, Value, Content and Bathwater

Earlier this week, Mark Ritson penned a provocative piece in Marketing Week entitled “Is content marketing a load of bollocks?”. It’s a fascinating piece and well worth a read, as it points out a real problem for our industry: most “content” sucks. But here’s the problem…