Thinking Differently About Video Advertising

I attended the IAB Thinking Differently video conference on the Southbank last month, in the aptly chosen British Film Institute. The location and the excellent speakers certainly made up for the dreary November weather – here are my 5 key takeaways from the day!

Can digital save the high street?

Google claims ‘near me’ searches have doubled in the past year, as shoppers realise it can be quicker to buy something on the high street rather than online. So what should retailers be doing in light of these findings?

Why is Attribution Important?

Attribution is a hot topic at the moment; agencies, advertisers and media owners all seem to be talking about it. Google and DoubleClick Search in particular are making this a focus of theirs and now offering workshops on attribution models and how to use them.