Life is a funny old thing especially when focusing on social behaviour. While the ‘how’ of communication will always change alongside technological and social advancement,… Read More
Last week, equimedia were at the British Museum to attend this year’s IAB conference on Real Time Advertising (RTA). It was a jam packed day… Read More
It’s that time of year again where at equimedia we take a look into our crystal ball to predict what exciting developments we think will… Read More
Christmas is a busy time for advertisers but with careful thinking about budget weighting and creative messaging campaigns can be a real success. Budget should… Read More
When looking for a Tag Management solution you will be faced with multifarious choices, including Qubit’s Opentag, Ensighten and DC Storm to name but… Read More
Real-time bidding (RTB) is a conceptual shift in digital display advertising on a par with the day Google executives met up and said ‘hey, why… Read More
It is clear that programmatic buying has dramatically changed the way display is bought and sold, as well as the shape of a typical media plan, but what does the future hold?
ICO changes cookie approach on their website