As the saying goes, “today’s news is tomorrow’s chip paper” and this is even more relevant in today’s social and political landscape. This means that… Read More
There are a lot of reasons why your ads might not be showing, let’s go through the options and get your ads in front of… Read More
After a recent change in Google AdWords Budget Management, campaigns are now able to spend up to twice their average daily budget to help… Read More
Google Grant accounts present a fantastic opportunity for charities and not-for-profit organisations to leverage the power of online search to help grow the organisation and increase… Read More
In February 2016 Google announced the removal of ads from the right hand side of search engine response pages (SERP’s). Equimedia and the rest of… Read More
Google have finally caught up with the rest of us and realised that 2016 might just finally be the year of the mobile with their… Read More
Many advertisers are still getting their heads around the potential positive and negative impacts of migrating their AdWords campaigns over to enhanced campaigns (EC).
Understanding site usage patterns for mobile, desktop, smartphone and tablets users is of paramount importance in an age where users are using a variety of… Read More