An extremely busy period for companies and consumers alike, Christmas really puts customer service to the test.
As one of the most fluid forms of consumer interaction, social media is at the forefront of customer relations. This is why it is so important to have a strong sCRM strategy in place for the Christmas period.
Most customers are realistic, they’ll realise that social media channels are run by people and that these people also like to enjoy some time with their families during the Christmas period. They will understand that any queries or comments they have may go unanswered for a slightly longer period of time than usual. As long as you take these hints into consideration, this hectic time of year should be made that little bit easier.