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Contextual Targeting for Maximum Impact

Written by Kathryn | 15-Oct-2010 09:33:40

A recent example of a campaign for Panasonic Toughbook highlights how impactful a display ad can be when used in context. The news article in question explains how the Panasonic Toughbook U1 aided the rescue of the 33 Chilliean miners.

By targeting display banners based on the content of the page using tightly themed keywords around brand terms and key technical features of the Panasonic Toughbook we are able to target the user when they were most likely to be interested in the product. As you can imagine, the Client was incredibly happy with this targeting!