Over the past few weeks we have spent some time talking through how we approach Betas for our clients, and how we like to ensure that if a newly released Beta fits with one of our clients, we get them on it as soon as possible.
Below is a very simple demonstration, from one of our clients, Voyages of Discovery – part of All Leisure Group, showcasing why it can be beneficial to get a client onto some of the new ad formats.
As you can see we achieve maximum stand out and really dominate the top position of a fairly cluttered search result.
Breaking the ad down we have no less than 5 extensions in play here as shown below.
The release of enhanced campaigns has brought a plethora of new bells and whistles and now is the time to make sure you are taking advantage.