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Dominating the paid search space: All Leisure Group

Written by Mike | 19-Sep-2013 13:01:00

Over the past few weeks we have spent some time talking through how we approach Betas for our clients, and how we like to ensure that if a newly released Beta fits with one of our clients, we get them on it as soon as possible.

Below is a very simple demonstration, from one of our clients, Voyages of Discovery – part of All Leisure Group, showcasing why it can be beneficial to get a client onto some of the new ad formats.

As you can see we achieve maximum stand out and really dominate the top position of a fairly cluttered search result.

Breaking the ad down we have no less than 5 extensions in play here as shown below.

The release of enhanced campaigns has brought a plethora of new bells and whistles and now is the time to make sure you are taking advantage.