Digital and direct media agency Equi=Media has been appointed by The Gro Company to promote its Bump to 3 range of maternity items, baby clothes and equipment for children aged 0 to 3 years.
Equi=Media has been tasked with driving traffic to the Bump to 3 website to help the company increase direct sales by implementing a dedicated paid search and affiliate management programme. Bump to 3 previously managed these operations in-house and turned to Equi=Media for a multi-media channel strategy, media planning and accurate results analysis and reporting.
The campaign, starting this month, will target mums-to-be and parents of children aged three and under. Equi=Media will focus the paid and affiliate activity on The Gro Company’s own brand items including Grobag Baby Sleep Bags, and will devise a long term digital channel strategy to maximise the efficiency of the digital campaign and grow the customer base.
Rob Holmes, Founder of The Gro Company, comments:
"Mums-to-be, new parents and those with young children have very full and busy lives and we wanted to create a campaign which made it easy for them to find us and discover the great items and value that we provide on our site.
"We’ve been really impressed with Equi=Media’s professional and knowledgeable approach and we are really looking forward to seeing the results of this campaign."
Andrew Burgess, Managing Director, Equi=Media, adds:
"This is a fantastic win for us, and again asserts our position as a provider of technical excellence combined with effective consultancy services.
"Bump to 3 has a great range of services and products and we are excited about guiding the company towards a more efficient online sales model."