equimedia's digital expertise and financial services experience seals the new account win
equimedia has been appointed by Aldermore Bank PLC as the driving force behind its digital marketing strategy and media planning and buying. Equimedia's expertise in deploying multi-channel campaigns and considerable experience in financial services digital marketing made them the obvious choice at the competitive pitch.
equimedia will execute a flexible strategy aimed at building Aldermore Bank's brand awareness amongst savers and small businesses and reinforcing the brand's credibility as a flexible, responsive alternative to the big 5 banks, committed to lending to small businesses to help stimulate the UK economy through the Governments Funding for Lending Scheme.
The agency will be tasked with recruiting new savings, mortgages, invoice finance accounts and attracting SMEs looking for business savings accounts, whilst balancing the volume of savings against the value of lending accounts to build on Aldermore Bank's success in 2012. The Agency will deploy campaigns in PPC, through aggregators, af/wp-content/uploads/filiates and display campaigns to target SMEs and support Aldermore Bank's efforts to build on the Â£2 billion of savings and Â£1 billion in lending business achieved in 2012.
Helen Walsh, Head of Digital Marketing at Aldermore said "We're so happy to be working with equimedia. Since our opening discussions, their experience so closely matches our own that we know we have found a winning combination in our partnership. Our products and services have helped so many companies and individuals already and with equimedia's help we can ful/wp-content/uploads/fill our genuine wish to help more people with their financial needs â€“ we're sure 2013 is going to be another positive year!"
Andrew Burgess, equimedia CEO said "We are delighted to have been selected to work with the energetic, ambitious team at Aldermore Bank and look forward to the challenge of helping them to develop their strategy and meet their business aims in 2013 as cost efficiently as possible. "