Digital agency equimedia has been appointed by Zinc Ahead, the leading global provider of on-demand cloud compliance solutions to the life sciences industry, to facilitate the company's marketing activity in the Americas, Europe and Asia. equimedia won Zinc's business by presenting a target audience-centric, modern and agile strategy.
equimedia is tasked with raising brand awareness, ensuring cut-through against competitors, lead generation and encouraging product trials in the UK and US markets. The agency will progressively develop and execute a content and social media strategy that utilises the online channels to their full effect.
Following audience analysis, equimedia will engage the different target groups including compliance, medical and IT via a tailored content and social media strategy. It will additionally undertake web development work for a better user experience and an SEO campaign for greater visibility in search engine rankings. Existing market opportunities will be maximised via more traditional online techniques including pay-per-click advertising.
David Bennett, President of Global Sales and Marketing at Zinc Ahead, said: "We are delighted to be working with equimedia. As a life sciences specialist that has relied on our own personal and business networks, now is the time to step up our marketing efforts to further communicate the rapid growth of our business around the world and in adjacent regulated industries. equimedia impressed us with their level of market insight and integrated approach to content marketing. With their help we will attract organisations and teams to our products and help the life sciences industry become more compliant across all levels of business."
"Andrew Burgess, CEO of equimedia Ltd, said: "We're extremely pleased to have won the work with Zinc Ahead. We are looking forward to working with the team to deliver our highly targeted content strategy and achieve Zinc's ambitious business goals around the world."