Digital and direct media agency Equi=Media has been appointed by business insurance specialist Premierline Direct to handle its online marketing account.
Premierline Direct was acquired by Allianz Insurance Plc in 2006, and provides business insurance directly to small businesses throughout the UK. The appointment means Equi=Media has added another Allianz brand to the agency’s existing portfolio, which includes Allianz Petplan, Petplan Equine and Musical Insurance brands.
In order to further strengthen Premierline’s position online, Equi=Media is implementing a strategy which incorporates a granular search marketing campaign, bidding on a range of long-tail keywords to provide maximum brand visibility across the multiple SME target audiences for the various insurance products. Supporting aggregator and display advertising activity on Moneysupermarket.com and Confused.com are also being used to drive business insurance sales online.
Helen Walsh, Online Marketing Manager, Premierline Direct, comments: “It was very important to us to appoint an agency that could provide value and insight above and beyond standard campaign planning and reporting. We have been impressed by the hard work and attention to detail from all involved in setting our account up and we look forward to working with the team at Equi=Media to take the Premierline business to new heights.”
Joanne Baker, Client Services Director at Equi=Media, adds: “We are thrilled to add another Allianz brand to our client base. We have built strong relationships with the consumer brands, so were very excited at the opportunity to work with Premierline to apply these learnings and broaden our business-to-business client base, too. Premierline is a great brand for us to work with; we are able to demonstrate our ability to plan and buy across several disciplines. We look forward to getting stuck into the first set of results.”