Between August and December equimedia will be running a rich media display campaign for HiPP Organic with the aim of raising awareness about the launch of the extended pouch product range. This will be achieved through engagement within the actual ads themselves as well as directing people through to the website.
The theme of the campaign is the 'wonderful world of weaning' â€“ making weaning fun for mums. There is more information on the website around weaning and the new products - http://www.hipp.co.uk/wow
The placements are targeted at mums with babes at weaning age and are a blend of specific site buys (Baby Expert, Baby Centre) and highly targeted inventory deployed through our own Kaizen Platform which is targeting the user rather than the actual website to ensure highly relevant and efficient inventory is purchased.
As part of this we also have several high impact placements such as the home page take over on Baby Expert.