Aldermore provides straightforward savings accounts, award winning mortgages and specialist finance to SMEs.
equimedia were tasked with creating a unique and standout paid search brand campaign for Aldermore, to raise awareness of the brand amongst British banking customers and to provide them with an alternative to the ‘Big 4.’ equimedia recommended paid search ads which were based around topical issues but also utilised banking messages which would appeal to the savers market as well as SMEs.
The equimedia team put their heads together to brainstorm a range of messages which could be used within the paid search ads. Ideas ranged from the Great British Bake Off to X Factor – the creative juices were flowing and we were all very excited!
The result? Aldermore appeared for Best UK Bank!
The best performing paid search ads from a click perspective was:
The main objective of the campaign was of course to raise awareness, but in addition to this we have also seen conversions for the various different business lines such as consumer savings and mortgages.
Helen Walsh, Head of Digital Marketing at Aldermore said "We're so happy to be working with equimedia. Since our opening discussions, their experience so closely matches our own that we know we have found a winning combination in our partnership. The PPC brand campaign was vital in raising awareness of the Aldermore brand and we really needed equimedia’s expertise and creativity to create and execute stand out PPC brand campaigns. Since then we have been delighted with the PPC brand awareness campaign results, especially appearing for the PPC search result ‘Best UK bank”.
We remain at the forefront of paid search developments, assessing the relevancy of new techniques for each of our clients and deploying a ‘control, test and learn’ practice to assess the benefits, whilst driving efficiency through a combination of manual and automated search campaign controls. Our knowledge and experience is built across a variety of industry sectors, from financial services and charity to B2B.
In our everyday life we now ‘Google’ to find out information. However, we know the world doesn’t always use Google. We were the first UK agency to have officially qualified Yandex search optimisation specialists who can also work in Baidu and Seznam. We are experts in getting the best out of Bing worldwide and are a fully qualified Google agency.
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