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equimedia helps with Petplan rebrand launch

Written by equimedia | 02-Jan-2013 16:21:00

Petplan is relaunching its brand with the biggest ad campaign in its 36-year history. It features a TV ad alongside a new website that will introduce a new visual identity.

equimedia have been responsible for the design and build of the new website which launches on the 3rd January – the TV ad campaign commences on the 4th.

This multimillion-pound campaign marks the first time the pet insurer has created a TV ad campaign that will run on the major television channels.

Along with the TV activity & the website, the new visual identity will be rolled out in all direct marketing material and veterinary surgeries.

equimedia worked closely with ad agency Now as well as other Agency partners, Arthur and Lighthouse, to produce the identity across channels.

The new website is distinctly different and contains striking images of Pets to bring the website to life.

Creative for the 30-second TV ad features 45 different breeds of cats, dogs and rabbits appearing on screen alongside 'The Major General’s Song’ tune from the 'Pirates of Penzance', with the names of the breeds sung by comedian Ben Miller. The execution ends with the strapline, "Every pet deserves Petplan".

Isabella von Mesterhazy, head of marketing, claimed the ad, "dramatises in a charming way the depth and breadth of our claims experience".