Digital media agency, equimedia, has been tasked with raising awareness of Swindon as an excellent base for business by Forward Swindon, which is funded by Swindon Borough Council. equimedia has devised a digital media campaign, which will run from 2nd September to the end of February 2014.
The multi-faceted digital display campaign will target businesses in and around London and encourage them to move down the M4 corridor. Using its bespoke in-house trading desk Kaizen, equimedia have planned and bought ad space on websites aimed at businesses ranging from start-ups to large, established enterprises. It has also struck an agreement with the IDG Network to place ads on its sites targeting IT and technology organisations in particular.Â
The online display ads will entice visitors to click through by highlighting the benefits Swindon has to offer, including highly competitive property costs and excellent transport links with London and the South West. Visitors will be redirected to www.swindon.uk.com, which offers detailed information about Swindon as a business base, explains what help is available to facilitate a straight-forward move as well as case studies of businesses that have already made the move including Honda, Nationwide and Intel.
Julia Falcon, Head of Communications & Marketing for Forward Swindon, said: â€œIt was important for us to work with a local partner that has a mutual af/wp-content/uploads/filiation with the very area we are trying to promote. We are so pleased to be working with equimedia because of the teamâ€™s in-depth knowledge of Swindon and great experience in running effective digital campaigns. Following a brief but very successful campaign earlier this year, we are confident weâ€™ll see great results once again.â€
Andrew Burgess, CEO of equimedia, said: â€œWe are very proud to be working with Forward Swindon and Swindon Borough Council to showcase what a great place Swindon is to base a business. Having made the decision to establish ourselves here more than 10 years ago, we plan and manage digital marketing for our clients nationally and internationally, and have seen our business grow from strength to strength. We are looking forward to helping attract high value businesses to the area and play our part in the continuing growth of Swindon.â€