Digital and direct media specialist Equi=Media has won the digital media and Search business for leading UK financial services provider esure.
Equi=Media will be wholly responsible for digital media planning and buying as well as search strategies across esure’s brands and products including esure motor and home, Shelia’s Wheels, First Alternative and Halifax Car Insurance.
The announcement follows a four-way pitch between some of the leading UK digital agencies. Equi=Media’s win consolidates its existing remit for esure’s planning and buying for door drops and directories, and expands its responsibilities to encompass Paid-for search and online advertising activity.
Andrew Burgess, Managing Director at Equi=Media, said: “We are delighted to be working with esure and expanding our existing remit to drive response for their products and services online. esure’s wide variety of financial services brands and products means there will be varying target markets and cross sell opportunities, so our integrated approach to media and Search will ensure we reach the optimal amount of potential customers online at the right time and place.”
Abigail Murphy, Online Marketing Manager at esure said: “Equi=Media’s insight-led approach to direct media planning has delivered fantastic results across our door drop and directories businesses over the past five years. This, combined with their ability to demonstrate how an integrated approach to the whole media mix can contribute to our bottom line, made them the obvious choice to also take on the crucial digital media and Search responsibilities for our products and services.”