Digital and direct media agency Equi=Media has this week been appointed by leading organic baby food and milks brand HiPP Organic to handle its search engine marketing account. The win follows a two-way competitive pitch to find an online media agency to provide on-brand targeted and cost effective search solutions.
The search engine marketing account encompasses HiPP’s main brand site: HiPP Organic, and also the HiPP Baby Club site. Equi=Media will implement an integrated paid-for and natural search marketing strategy to increase registrations to the brand’s Baby Club, where new mums and mums-to-be can find a host of general pregnancy, baby development and nutritional advice.
Equi=Media will target the 25-40 ABC1 female audience at key stages of pregnancy and motherhood across a wide range of pregnancy and infant-related terms, promoting the HiPP Baby Club site, as well as providing HiPP with maximum brand visibility. Work will also include carrying out technical SEO audits on both websites.
Jane Mayall, Marketing Manager, HiPP Organic, comments:
“It was vital for us to appoint a proactive agency that could provide value over and above keyword purchase. Our priority is to get people engaged with the baby club, initially through search marketing and potentially move into other digital channels in the future. We are confident that Equi=Media can help us to achieve these goals, and look forward to growing our relationship with them as we move forward.”
Rosie Brooker, Head of Search at Equi=Media, adds:
“This is a great win for us, as it highlights our expertise across several disciplines. We’re confident that our integrated approach to paid and natural search will have a real positive impact on the HiPP’s online campaign, and look forward to building a long relationship with them.”