With the vote tomorrow, people are still sharing that they remain undecided on which way to vote. With those who have already decided for both ‘Remain’ and ‘Leave’ at similar levels to last week, these undecided voters will probably decide the referendum outcome.
Weekly Summary of Activity
Voting Intention/Predicted Result
‘Remain’ have made small gains this week, halting the recent ‘Leave’ momentum, but with around 13% of voters yet to decide this race will remain open until polling day.
Projected turnout for the EU referendum is around 68% however unsettled weather could see this reduce slightly tomorrow.
Regional Summary of Activity
Data suggests all countries are likely to favour ‘Remain’ overall, but with varying levels of support.
Key Topics Summary
Topical distribution this week is similar to the core themes we have been observing over the last few weeks as people once again focus on the key issues of ‘Jobs & Employment’ and ‘Business & Trade’ to make their decisions.
Next up, polling day
We will be publishing a final blog tomorrow incorporating our previous data and a final prediction for the referendum result. Don’t forget to check back to see how the ‘equiengine’ fairs with the last pieces of available data.
Other posts in this series
EU Referendum Week 1 - What does the data say?
EU Referendum Week 2 - Can hashtags provide insights?
EU Referendum Week 3 - When will the touch paper be lit?
EU Referendum Week 4 - Driving social followers
EU Referendum Week 5 - Will turnout be decisive?
EU Referendum Week 6 - Is social data underrepresenting female opinion?
EU Referendum Week 7 - Time for the undecided voters to make their decision
EU Referendum Reflection - Age the deciding factor