Who Am I?
I have a confession to make.
I am not a marketing graduate. Instead, I have spent the past three years studying an English Literature degree, reading everything from Christopher Marlowe to Toni Morrison. So how has an English grad ended up working at a digital marketing agency?
For starters, gathering from what I have read and heard about the marketing world, you don’t necessarily need a marketing-related degree to succeed. An interest in the industry, a willingness to learn, and the ability to hit the ground running seem to be more important. Also, it never hurts to try your hand at something new. By ‘something new’ I mean ‘something other than lounging on the sofa, reading all day’ because, unfortunately, that is not a viable career option.
What Have I Learnt So Far?
There is a lot more to marketing than you might think
The complex nature of the marketing business means that there are several different departments working together to give equimedia’s clients what they need. Since I’ll be part of the Account Management team, it is vital for me to understand what everybody else is doing, so that I can eventually relay this to clients. For the last three weeks, I have been going from department to department to learn about their respective roles. There is a lot to take in, but I’ve been promised that it will all make a great deal more sense once I’m actually working with clients.
Communication is key
This doesn’t just mean between agency and client. Communication is just as essential within and between teams or departments. Hence the need for the in depth training I’ve been receiving and will continue to receive throughout my time here. It turns out that the stronger the links within the agency, the greater your ability to achieve the best results for your clients.
Know your industry
Know it back to front and upside down. Whenever I have had a spare hour or two during my day, I have spent it trawling through marketing news and publications in order to familiarise myself with the sector. Ok, this may not sound like the most exciting pastime, but with the unstoppable rise in technology and, consequently, marketing platforms, new things are happening in the digital world every day. I have found several of these publications incredibly useful, for example, Hubspot’s marketing blog is well worth a read and arguably even more interesting than a couple of the texts I had to read for my degree (ahem, Moby Dick).
Join an agency at the right time
By this I mean, start working at equimedia on a week when the all-day summer party, complete with boat and open bar is scheduled for the Friday. I really don’t think I need to explain this one.
Any and all questions are allowed and I haven’t had a question yet that someone in equimedia hasn’t willingly answered. These have included, “What does CPC/CPM/KPI even mean?” to, “What’s the code for the door again?” because, yes, I had forgotten a short numerical code by my second day. However, you should never be afraid to ask, otherwise how will you learn? Or, even more importantly, how will you ever get into the office?
To summarise my first few weeks of learning, it would be fair to say that really, the learning isn’t coming to an end anytime soon. The digital marketing industry is an ever changing landscape, and from what I can see, whether you’re an exec or a director, there are always new developments, and ways to advance your own knowledge. Working within an agency that houses such a variety of skills has certainly been eye opening, and leaves me excited for the new challenges and projects I’m sure to experience.
If you’re a graduate, and are looking to dive head first into an established and innovative agency, take a second to look at our current vacancies.
If the above isn’t enough to spark your interest, please know, there’s always cake in the kitchen.