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Google AdBirds – This Year’s Google AdWords April Fool

Written by Ben | 01-Apr-2014 09:15:00

Google have this morning released a new form of targeting – Google AdBirds. This new format lets you place ads on real birds which will fly to your targeted locations. As quoted:

“Your bird will fly in any existing targeted locations in your account. Migratory birds may only be available in certain regions depending on the time of year, or may completely fly out of your targeted region.”

You can choose between a selection of birds – Sparrow, Owl, Duck, Eagle, Pigeon and Penguin. The character limits for this new type of format are: Beak – 25 characters, Head – 35 characters, Wings – 35 characters and Tail Feathers – 35 characters. These different types of birds are suited to different markets:

• Sparrow – small quick and efficient
• Owl – for nocturnal business hours
• Duck – for most parks and community areas
• Eagle – for broad audiences but as they are majestic birds will require a higher CPC
• Pigeon – best for large cities and crowded areas
• Penguin – best for cold, arctic regions, but limited to location as they can’t fly

Once you have created the ad, the AdBird will be reviewed by Google and may not be eligible to fly until the review is complete. Google also state that most will be reviewed within one working day and that “No birds will be harmed in this format”.

This is, of course, one of Google’s famous April Fools pranks…