Google have recently announced a new algorithm change that is intended to impact the freshness of searches. Freshness, describes how many recently created or changed pages are included in a search results page. Consequently for some queries fresher results means improved relevancy and a better user experience. Last year’s Caffeine infrastructure change makes this algorithm change possible. Caffeine allows Google to crawl, index and rank results faster. Whilst Google’s latest algorithm aims to give users more up to date results with varying degrees of freshness.
Overall Google claim that 35% of overall searches are going to be impacted in some way, more than double then before the update.
Types of searches impacted listed on the Google blog include the following:
To conclude the concept of freshness and boosting the results of fresh rankings has been around since 2007. This model named “Query Deserves Freshness” QDF for short aimed to determine what searches requires new information and what didn’t. Ultimately the answer to this problem revolved around determining if a particular query was hot, something that could be calculated by examining data from rising search volumes.
Crucially 35% change to existing results does not equal 35% improvement and we should be careful not to interpret the change this way. Over the next few days we aim to monitor the situation on behalf of clients and communicate any new developments/ observations as and when they happen.