Today, Econsultancy published its long awaited Top 100 Digital Agency League Table. Team equimedia are thrilled to have appeared in position 5.
It’s great to see we are playing in the top league. It would be even better to see diversity in league tables that actually equate the value generated from the marketing spend – it is my firm belief that we would be in the top spot.
We have lots of example case studies that demonstrate significant improvement in marketing performance – 450% more ROI for WHSmith and 181% up in ROI with 29% less budget for Aldermore are just two and covered by a recent paper on Improving Performance.
These game changing improvements do however require a significant investment in technology to enable unification of data at speed coming in from disparate channels. Unlike many other agencies, at equimedia we are happy to keep continuing to invest in our own software to make sure we achieve fantastic ROI on digital marketing spend at pace for our Clients.
And it’s not just paid media – social and SEO are also areas where we have seen significant successes in ROI performance – along with delivering effective SEO repairs where preceding agency suppliers have failed.
Building and amending websites that are fully responsive and therefore convert more effectively rounds this off nicely.
Of course this takes an excellent team of innovative, dedicated and skilled individuals to turn all this into great value – a group of people I am proud to say I am a part of.
As always it’s also good to be able to say hello to new clients, such as The Donkey Sanctuary and Mind, who have bought into the ideal of value generation rather than league tables and have just appointed us this month.
I guess the fact we have appeared at No. 5 in Media in part reflects our historical success but in the absence of a league table that manages to equate the value from marketing we will be happy to work with our clients old and new to ensure their continued success.
I think it’s time to enter some awards.