How the Olympics played out on Twitter


How the Olympics played out on Twitter ...

How the Olympics Played Out On Twitter

With the Rio Olympics 2016 coming to a close, we look back at the events, the achievements, and the controversy, not to mention any names *cough* Ryan Lochte. One thing is for certain, in the age of social media, the Twitterworld has been watching all the action together, and as expected offering our congratulations, our frustrations and our commentary in 140 characters or less.

Infographic showing Twitter activity around the hashtag "Olympics"

Taken from Twitter’s official blog, there was a recorded 187 million tweets using the #Olympics hashtag, hitting a massive 75 billion impressions. With athletes like Michael Phelps, Usain Bolt and Neymar receiving the Gold, Silver and Bronze medals for most mentions, it’s always interesting to see the huge numbers that prove how integral social media (Twitter in particular) is to the way we get involved in national and international events.

Infographic showing the most mentioned athletes in the 2016 Rio Olympics

The excitement of those watching the games was broadcast every day and night of the games on Twitter, however there are some moments that got the twitter fingers firing on all cylinders – recorded in TPM (Tweets per minute):

  1. Neymar scores winning penalty kick in shootout (Brazil Vs. Germany) securing the gold medal for Brazil
  2. Usain Bolt wins the gold in 100m for the 3rd straight Olympics
  3. Neymar’s goal which put #BRA 1-0 up vs. #GER in the gold medal match

Let’s not forget, a picture speaks a thousand words, and this now renowned image of Usain Bolt taking the time to smile while running the 100m, spread like wild fire around the world by the time us Brits had had our first cup of tea the next morning. Of course, an endless amount of memes were also made.

With Team GB demolishing their London Olympics 2012 records and finishing second place overall with a fantastic 67 medals, the team returned home as victors in their own right. That’s not to say everybody came home a winner; in only a matter of days post Lochtegate, as we like to call it, American swimmer Ryan Lochte made a speedy exit out of Brazil, and returned home with one gold medal, and four less sponsors after the ‘boy who cried wolf’ scandal.

We can park the hashtag for four more years now, and soon all the #Olympics tweets will be nothing but a distant memory – but one thing remains; Twitter still stands as a tool used for the masses to watch, comment and share their views and experiences of international events. On Twitter we can all be a part of the memories made. 


Contact Us

Do you have a challenge for us to solve?

get in touch