Equimedia have worked with the RSPB across their digital advertising since 2008, and this year has seen the opportunity for us to help raise the pro/wp-content/uploads/file of the RSPB even further; spreading the brand message online that they are no longer just a charity for protection of birds but a charity for all wildlife in general.
Mike Clarke, RSPB Chief Executive, says: "Nature in the UK is in trouble and some of our more familiar garden species are amongst those suffering serious declines. Gardens provide a valuable lifeline for species like starlings, toads, hedgehogs and butterflies, which are struggling to find homes in the wider countryside. Although the overall problem is huge, the solution can start on a small scale, right on our doorsteps. It doesn't matter what sort of garden you have, what size it is, or even if you have no garden at all, we need everyone to help by turning their outside space into a wildlife haven. The more people that get involved in our Giving Nature a Home campaign the better. Our aim is to provide one million homes for nature across the UK, because if there's no home for nature, then there's no nature â€“ it really is that serious."
To support the campaign the RSPB launched their new TV ad on the 5th July (http://www.youtube.com/watch?v=O2J9ea6Zj5M)
Equimedia have worked closely with the charity to create an integrated online presence for the campaign using targeted rich media messaging. Activity is focused on driving awareness of the campaign and encouraging online users to engage with the brand through the use of engaging creative formats including video.