Each of our client paid search accounts undergo regular reviews in line with the current offering from all search networks including new betas and extensions. In each case we assess the relevancy of each against our clients' products/services and what opportunities these may provide to enhance our current offering.
We've successfully implemented Image ads across both retail, charity and financial services clients, as you can see from a couple of our live client examples:
In addition to Image Extensions Google offers the Review Extension, which allows you to dynamically add third-party reviews into your ad copy. This is a great way to help cement the success of a brand to potential customers.
Here we've successfully implemented these to highlight that Aldermore Bank has recently achieved the MoneyFacts award for Best Bank Savings Provider:
As you can see the PPC ad also features the Social Extension which links your Google+ Page to your AdWords campaigns, so that all your +1s get tallied together. Google can then show endorsements for your business from your Google+ followers, further helping to encourage CTR.
AND don't forget Bing!
Bing offer Rich Ads which, unlike Google's offering, allows you to promote your brand logo and also video assets:
These dynamic ads can be the perfect complement to existing search ad campaigns.
Here we've successfully implemented this to promote the RSPB's new TV ad for the Giving Nature a Home campaign:
We adopt a bespoke approach to each of our clients' PPC campaigns. Staying ahead of the competition through the use of relevant betas and extensions is a key part of our work on each account.