The website redesign involved updating the site to revitalise the online look and feel, and to make the site content more engaging and visually appealing. It was also important to maintain and improve call to actions and onsite conversions.
The Social strategy has incorporated the design assets from the new website, across a number of social platforms. Moving the brand into the social arena is a natural development for MotorCycle Direct to increase engagement and brand awareness. The initial Twitter, Facebook and Google+ pages have been launched, with the Facebook page including a landing page design to encourage users to 'like' the page. The specialist equimedia social team will be monitoring the MotorCycle Direct social space and providing both reactive and proactive engagement, with a content calendar to implement campaigns that are designed to generate conversations and brand engagement.
This is an exciting extension of the Europa Group and equimedia relationship, continuing to grow the MotorCycle Direct digital presence, and making the most of new opportunities!