National Children’s Homes, one of the UK’s biggest children’s charities, has appointed Media SOUK working in conjunction with John Ayling and Associates and Equi=media to handle the media planning and buying for its rebrand to “Action For Children” following a competitive pitch including WWAV Media and Mike Colling & Company.
The campaign, which goes live this autumn, aims to increase public awareness and donations and marks the first major brand advertising push in the organisation’s 139 year history. Brand creative work is being handled by Baby Creative, with Tangible Response working on the fundraising creative.
Media SOUK is a communications planning joint venture between SOUK Communications and John Ayling & Associates which implements its media buying.
Andy Brander, Media Director of Media SOUK, said: “It’s extremely motivating to be working with NCH at such an exciting time for the organisation and we are relishing the challenge of helping them achieve both their brand and voluntary income ambitions”
Iain Dawson, Director of Insight at Equi=media comments “We are thrilled to have been appointed alongside Media SOUK and JAA thanks to the team’s collective expertise of brand marketing and direct response media, both on and offline”
For further information, please contact
Andy Brander on 007 420 8022 or email