Motorcycle Direct approached us at the beginning of the year to create a ‘refreshed’ look and feel for their outdated website; it should strengthen their brand and bring it more in line with their competitors. The team jumped at the challenge and designs were put together, taking into consideration all aspects such as:
- ensuring content was more engaging and aesthetically pleasing;
- calls to actions were prominent and clear across the site to convert visits to customers;
- consistency throughout with images, icons & logos;
- the logo needed to remain and the primary colours were to be red and black
To maintain the brand’s new look and feel, we also rolled out creative assets for them on Twitter, YouTube and Facebook.