Well here we are in November and the run up to Christmas is already upon us. Before we blink and miss another month, we wanted to bring you our most popular blog posts from October 2013 as such a lot went on!
We can’t mention everything, but here are a few things we’d like to recap:
Media Planning & Buying
Read Kathryn’s history of display advertising and what the future holds for programmatic media buying.
Want to run a successful real time bidding campaign? Matt’s 8 steps are invaluable reading for anyone wanting to grow their RTB presence.
A couple of really interesting blogs to mention from Tom this month: the change to Google’s AdRank algorithm to incorporate Ad Extensions - and another discussing the main differences between Google Adwords and Yandex Direct auctions.
Google’s Hummingbird update has sparked a lot of conversation since it was announced, just over a month ago. Jon’s blog discusses how Panda and Penguin fit in to the new algorithm and how it affects SEO and search in general.
Conversion and Analytics
With (not provided) data on the increase, we’ll soon have to face the probability of living in a world of 100% not provided in Google Analytics.
And Ryan talks about the use of gamification to increase visitors’ engagement with your website.
Sylwia brings us her top 5 tips for creation of video content for nonprofits from #FundraisingCamp.
Be sure to visit our blog this month to stay up to date with industry changes… or add us to your social contacts!