As the new execs to the company, it fell to Zoe, Rosie and myself to test out new video making apps in order to assess how easy it is for businesses to create their own promotional videos. We were tasked to create ‘apprentice style’ ads, selling anything we could find around the office. After creating three (surprisingly good) videos we concluded that the YouTube Director App was by far the best – both in terms of quality and ease of use.
Drawing on inspiration from our youth, we attempted to sell the office space in an MTV cribs style video, we then created an ad for office stationery filled with lots of stationery puns and finally a promotional video for the fresh fruit delivery we receive. From creating the three videos, using three different apps, we concluded that the YouTube Director app, which we used to make the fresh fruit delivery ad, was the easiest to use and created the most professional looking video. Our fruit delivery ad consisted of four clips, starting with an introduction to the business, with Rosie posing as MD. The next clip showed a close up of the fruit with a voiceover describing the benefits of the service. This was followed by an interview with two very happy employees, and finally the company name and contact numbers were shown with a voice over telling people to order a fruit delivery today. Once we had our ideas, scripts and had cast our actors very carefully, we completed the video in less than fifteen minutes.
YouTube Director proved to be a very easy experience. It is user friendly with helpful steps guiding the user through the creation process. Firstly, the app asks you to choose a template which lays out a suggested sequence for your video. These templates are created according to what you want the video to promote, from customer testimonials through to an overview of the business as a whole. Alternatively, there is the option to choose the template based on which business is being advertised. Each template tells you how long it would take to create a video if following their specifications, with the longest taking between 40-60 minutes. Once the template has been chosen the app provides a ‘to do list’ of shots to include, and in which order. For example:
1. Introduce your founder by name and title.
2. Say the purpose of your app and what it does.
3. Your favourite thing about the app.
4. Pitch about what the app can do for the world.
5. A title card with your contact info on it.
Again each of these tells you how long each shot should be, with the main aim being to create an informative ad that is short enough to keep viewers engaged. This stage of the process also allows the creator to: add voiceovers over the top of the clip, edit the clips to make them shorter or cut out mistakes, and add in text which can be animated and altered to fit in with the brand being promoted. Once you have finished shooting you have the option to add music. YouTube Director offers over 100 free songs to choose from. They are categorised based on genre but the app also suggests a few that it feels would be most suitable for your video.
Hopefully you found this review of YouTube Director helpful but if you are keen to know more or are looking for support with video or promoting your video assets please get in touch!