Back in July 2016, Google introduced Price Extensions for mobile devices enabling prices to be displayed next to the types of service or products in text ads. In November 2016, these then became available as “swipeable” cards on mobile devices.
Now, in February/March 2017, Price Extensions have become available for use on all devices. Currently, the desktop versions only appear to be showing three Price Extensions at a time and not in carousel format like the mobile version.
Donkey Sanctuary Price Extensions on Desktop spotted in the wild:
This is an exciting new development and we hope to see the same strong results on Desktop that we have seen on mobile.
As mentioned in our blog post on the benefits of Price Extensions, this new ad feature presents a number of great opportunities to up-sell different products and are particularly beneficial for Retail and FMCG advertisers.
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Ben is a Senior Search Executive at equimedia. He works across a number of verticals including retail, B2B and the charity sector. As well as being a keen runner, Ben also enjoys salsa dancing, and applies the same Latin fire & passion from this into running his PPC accounts. Read more about Ben