We are delighted to be ranked in econsultancy’s top 100 digital agency report; retaining our top 10 UK digital media agency position.
The 2015 report ranks us 6 th overall, dropping one place on last year only due to the first time entry of MEC, a WPP group agency. We continue to be the second largest UK independent media agency.
In a deal completed in November 2015, Essence was acquired by the WPP group. Now that Essence are longer an independent company, this places equimedia as the UK's largest independent digital media agency.
In last year’s blog post, I referred to the value driven for clients as a result of media billings and as yet, these media tables still do not do justice to the great work that the team does here day in, day out, to squeeze additional value from client’s media spends.
Our blend of data + technology + great people means our team finds more opportunities in all aspects of our channel marketing strategies and optimise campaigns so our clients benefit from the ROI improvements that can be achieved as a result of this scrupulous optimisation.
A look at our client case studies demonstrates the huge difference we make to acquisition volume and efficiency that we generate across the board for our clients in a wide range of industry sectors, from charity to financial services. Yet still we have difficulty finding a set of awards that matches this performance element to our campaigns. Often KPI-smashing direct response campaigns are overlooked, in favour of “sexy” creative ideas, better suited to ATL agencies, despite clients being over the moon with acquisition performance.
It has been great to note econsultancy’s hook up with Marketing Week to bring a new set of awards to the fore encompassing categories such as ‘best use of programmatic’ and ‘performance marketing’ categories. Perhaps this will be the opportunity we have been waiting for where we can showcase the great work that we do on behalf of our clients.
If you would like to find out how we can accelerate your digital media performance, why not get in touch with our new business team today!