Savvy silver surfers exploring the diversity of the internet

   

Savvy silver surfers exploring the diversity of the internet ...

Research released today, shows that age is not a barrier to enjoying the internet’s very latest crazes and offerings.

- One in four (26 per cent) of internet users in their 70s say their main reason for going online is to manage their finances, check statements and pay bills

- Almost a third (29%) of surfers aged 70 plus primarily use the internet for keeping in touch with friends and family

- One in 20 of surfers in their 70s are thinking about starting a blog

Research released today, shows that age is not a barrier to enjoying the internet’s very latest crazes and offerings.

The YouGov study, commissioned by digital and direct media specialists Equi=Media to mark Silver Surfers Day (23 May 2008), found that internet users over sixty are using far more than just email and basic internet functions. Money management seems to be the most popular cause for internet activity, with one in four (26 per cent) of internet users in their 70s saying that their main reason for going online is to check statements and pay bills. Almost one in ten (9%) of surfers over 70 use the internet primarily for online shopping, compared to a figure of just 7% of internet users in their 50s and 60s.

The desire to shop, and keep in touch with family is encouraging the older generation of surfers to use a more sophisticated range of online tools as well:

- Almost half (41 per cent) of surfers aged 70 and over are keen users of, or want to learn to use, modern communications tools such as Skype, Webcams and Instant Messaging.

- Over half of respondents aged in their 60s are considering using an online auction, such as e-Bay, or have already done so

- Two thirds (67%) of surfers in their 60s are considering using comparison sites such as moneysupermarket.com to make sure they are getting the best deals

Iain Dawson, director of insight at Equi=Media, commented:

“This research delivers a very powerful message to brands targeting the over 60s. The fact that over a quarter of internet users over 70 do so primarily to manage their finances is a clear signal to financial services companies to make online communications a priority. It’s also interesting to note that this generation is keen to make use of comparison sites in order to make their purchasing decisions.”

John Green-Wilkinson, 87, from Winchester, is a keen internet user:

“I use the internet mainly to talk to my family and friends, especially those who live in Italy, as calling them by phone can get quite expensive. Google is great, I use it a lot to search for various things, and I’ve recently discovered the wonders of e-Bay, and sold copies of my book on there.”

Betty Neely, 82, from Falmouth, Cornwall, adds:

“Everybody is on the internet these days and I use Skype so I can talk to my grandchildren and their children, and see them at the same time! I also travel a lot, so going on the internet helps me to find the best deals without leaving the house!”

For further information and the full break-down of figures, please contact:

Elaine Cole / Ilonka Waterdrinker, Eulogy!

Elaine@eulogy.co.uk, ilonka@eulogy.co.uk

0207 927 9999

Elaine@eulogy.co.uk; ilonka@eulogy.co.uk

   

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