Survey Results: 55% of Marketers Concerned that GDPR will Affect Sales Attribution

   

Survey Results: 55% of Marketers Concerned that GDPR will Affect Sales Attribution ...

Five days after going live the results of our DipStick survey have concluded – here are the headline numbers from our three simple questions.

1. What percentage of your current sales are unattributed? 

Participants shared that 48% of their sales are currently unattributed

2. Will GDPR make any difference to sales attribution? 

55% replied that GDPR would make a difference to attribution.

3. Does sales attribution even matter? 

73% of participants agreed that the attribution of sales to marketing spend really matters.

How Important is Sales Attribution post GDPR-02

It will be interesting to track this but of course there are many things that can be done to mitigate the impact of GDPR on the growth of the miscellaneous, unattributed and other source code!

Better all round CRO and trust in a brand will all make a difference ( please see our "5 Tip on Tracking Digital Ads post GDPR" plus our post on AMPs here ) now that GDPR is in practice.

If you have a sales attribution challenge, call us today to talk to an expert. 

 

 

 

   

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