5 digital marketing trends to look out for in 2017

The FMCG space has seen retailers change their promotional landscape significantly, but also a number of innovative new developments hit the aisles in 2016 to better engage with customers. Digital media experts Equimedia have looked at key trends in 2017.

Can digital save the high street?

Google claims ‘near me’ searches have doubled in the past year, as shoppers realise it can be quicker to buy something on the high street rather than online. So what should retailers be doing in light of these findings?