Joining Up SEO and PPC

How to join the dots between SEO and PPC strategies to create a unified search (SEM) strategy is a question we encounter frequently. Jon’s written a blog using his 10 years of experience to offer some practical advice on how you can achieve search harmony.

5 Steps for Securing SEO Buy-In at Board level

Due to the time it takes to demonstrate Search Engine Optimisation return on investment and the challenges faced with explaining it as a concept, getting SEO buy-in at Board level can be one of the most daunting challenges for marketers. Here are my top 5 tips for successfully explaining the value and importance of SEO as a marketing channel and convincing a business it is a channel that needs to be invested in for long term success.