Our blog | equimedia

The Effect of Celebrity on Search

Written by Vikki | 22-Jul-2011 14:17:33

With the recent arrival of the Beckham's new baby, it would come as no surprise if the top baby name for 2011 was Harper.

It is also no surprise that Amazon has reported that the book which is responsible for the unusual name, To Kill A Mocking Bird by Harper Lee, has seen a 123% upturn in sales.

Search volumes for both Harper Lee and To Kill a Mockingbird have risen sharply worldwide.

Once again this is evidence of the power of celebrity.