It’s that time of year again – the time for food, family, friends and festivities. But it’s also the time when we look back at what people have Googled the most over the course of the past year.
Topping the list in the UK this year is Prince Harry’s now Fiancé Meghan Markle. While there will be a royal wedding, the bad news is that we won’t be getting another Bank Holiday to mark the occasion. Also on the list are the iPhone 8, Hurricane Irma and Fidget Spinners.
We saw the early stages of Meghan Markle’s rise to fame last October when it emerged that she was in a relationship with Prince Harry, as show in last year's top trending searches.
The top “what is” searches in the UK were related to the outcome of the general election in 2017 (1,2, 7 and 9). “What is Bitcoin” also makes the list following news that its value is continuing to rise.
Globally, the top search was for Hurricane Irma, which battered the Caribbean towards the end of the summer. As well as the release of the new iPhone models, we are also reminded of the celebrities we have lost this year, including former Linkin Park singer Chester Bennington and American singer Tom Petty.
Google UK top trending searches of 2017:
Google UK top trending 'What is...?' queries of 2017:
Google global top trending searches of 2017:
Is Christmas getting earlier every year?
According to Google Search trends – No.
We looked into the claim some people make that “Christmas starts earlier and earlier every year”. However, Google trends doesn’t seem to show evidence of this:
Search volumes are increasing marginally year on year, however there is little shift in the pattern, obviously this isn’t a full proof barometer of Christmas prep but it is certainly interesting to look at!