Another example of how we turn around fast, relevant media campaigns for Clients went live today. We launched an emergency appeal campaign for Christian Aid for the crisis in the South Pacific. This was turned around in a matter of hours.
The ads are contextually targeted to news articles about the disaster. Ads will be running on 4 national newspaper websites as well as behaviourally targeting readers of this content across an ad network.
Because it is so time sensitive, the activity is currently only due to run for a few days.
In order to donate to the cause, please visit the site.