In a busy social landscape, it was crucial for New York Bakery Company (NYBCo.) that they stand out amongst their competitors, increase engagement while still reaching their target audiences in a cost efficient way.
New York Bakery had not historically tested paid for social advertising so had only been able to achieve low levels of organic interaction due to a lack of visibility.=
Introducing paid for social ads to boost the reach of the social content amongst the right target audiences gave us the opportunity to increase brand awareness, engagement and interactions using their compelling creative messages. We focused on a combination of posts that revolved around national events, New York facts, and featured popular brand advocates introducing great new recipe ideas.
The results from the 2016 campaign (Jan-Jun) saw a 1356% uplift in overall social interactions. This uplift was a result of targeting relevant and engaged audiences with a creative that resonated strongly with them. Using paid social to boost key posts to specific audiences over a series of months has driven 85% of all social interactions.Next