In a recent survey on 6,000 British species, more than one in 10 are under threat of disappearing from our shores. Giving Nature a Home is the RSPB’s key concern. We’ve been helping them to spread this message.
We were set the challenge of creating early interest in the new RSPB Give nature a home campaign creative through a digital media teaser campaign. Using a teaser version of the new TV ad to generate intrigue to selected audiences, we created a “buzz” through social sharing before it went live on TV.
A Paid social campaign was used to complement the organic social activity across the RSPB social media channels by:
- Integrating paid and non-paid social posting across Facebook and Twitter
- Using creative and engaging formats and imagery to amplify the message and drive early engagement