Coupled with detailed reporting from other data sources such as AdWords, DCM, attribution mapping tools, Google Analytics, call tracking software and client site analytics tool kits, equiEDGE enables us to spot valuable trends and opportunities and deliver market-leading campaign planning for your business.
CENTRALISED CAMPAIGN MANAGEMENT
equiEDGE streamlines our clients’ entire campaign management by enabling our teams to plan campaigns, provide bespoke reporting, monitor budget deployment and record each impression, click and interaction generated by every campaign from a central location.
COMPREHENSIVE AUDIENCE PROFILING
Using data from multiple sources, equiEDGE helps our teams to build detailed profiles of your customers, including their geo-demographic characteristics, attitudes to digital, buying habits and typical media consumption patterns.
SMARTER CONSUMER TARGETING
By overlaying consumer profiling with market insights from commentators such as Mintel, and data from social media monitoring tools such as Brandwatch, equiEDGE improves our targeting efficiency, so our channel planning, media selections, programmatic campaign set-ups, re-targeting techniques and paid search campaigns are the best they can be.
STREAMLINED PERFORMANCE TRACKING
With equiEDGE, our teams can overlay offline media spends and results, and analyse data, conversion rates and sale value results to identify cross-channel trends. This enables us to track where your most valuable customers come from and spot new opportunities which can add value to your digital strategy.
In short, we know how to get the best out of all the data our clients generate.