We challenged the long-standing opinion of this well known household credit provider by staying true to our methods. Data profiling identified the gender bias of loan applicants as female, generating a whole new opportunities for media targeting and acquiring new applicants for this client. The result was an 85% increase in customer acquisition year-on-year with a decrease in CPA.
passionate about data and unashamedly geeky...
information is fuel
We use all the data to take the guess work out of our media and channel targeting strategies
knowledge is power
Precise data-driven targeting strategies prevent wasting media budget on audiences that won't deliver to your KPIs